Founding designer · design leader · AI-native since 2022

I turn complex ideas into products, teams & businesses that ship.

Fifteen years across enterprise fintech, education, and early-stage startups — leading design at $290B scale on BILL, founding designer on seven 0→1 products, shipping AI-native products solo in weeks.

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Choose your path

Who are you?

Tell me why you're here and the page rearranges itself around what you care about. Change it anytime.

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Selected impact

Six stories,
not a project grid.

Each answers the same four questions: what changed, why it was hard, what I led, and what it proves.

BILL Accountant Console — Reports
$290B scaleSenior Lead Product DesignerPlayer-coach
BILL · Accountant Console

Scaling accountant insights across 700+ firms.

Reporting had grown as a queue of one-off features. I treated it as a single insights surface — framework before polish, for the firm size that hurts most, then scaled up — and led the team that shipped it.

Leads with: systems thinking + player-coach delivery — set direction and shipped pixels on the same surface.
Open case study
Verdi — AI co-pilot for product teams
0→1 · AI co-pilotFounding designer~$1M pre-seed
Verdi · founding designer

Napkin to a funded AI product in 11 weeks.

Verdi packaged a sharp product methodology into a multiplayer co-pilot. I chose the methodology, made it multiplayer-first because it was useless solo, and built AI that captures a team's thinking instead of replacing it.

Leads with: founding judgment. Owned methodology, IA, and the multiplayer model — work that helped raise ~$1M pre-seed.
Walkthrough on request
Kuali — standardized UI across product teams
Design systemsSenior PD → UX Manager7 products
Kuali · higher-ed SaaS

Standardizing UI across seven products.

As a Senior Product Designer I made the case for one design system across Kuali's seven products, recruited the team, and started the "Kuali UI Guild" that outlived me. I later grew into a UX Manager role — driving org-wide change first, title second.

Leads with: influence without authority — org-wide design leadership as an IC, then promoted into management.
Open case study
Aprenda
AcquiredFounder · designer · builder0→1 LMS
Aprenda · founder

An education concept, turned into an acquired product.

I designed, built, and sold an LMS — the full arc from idea to a product someone wanted to own. The clearest proof I can take ambiguity to something real and valuable.

Leads with: end-to-end ownership + business outcome — the full arc from idea to acquisition.
Walkthrough on request
Bridge Skill Assessments
0→1 product lineProduct designerLMS + HR
Instructure · Bridge

Complex skill assessment, made to feel simple.

Designed three users as one system — learner, manager, and admin — and made the org chart the navigation. Validated with paying prospects before a line of code.

Leads with: multi-audience systems design + evidence before build.
Walkthrough on request
Sendola
Design leadFunded fintechCross-border payments
Sendola · design lead · 2023–24

The shipping engine for a funded fintech.

Sendola moves money across borders for migrant workers. I joined a small team with brand and a junior designer but no shipping engine — set direction, organized the work, and led them to ship across web, mobile, and admin.

Leads with: leading a team to delivery under constraint — shipped across web, mobile, and admin.
Walkthrough on request
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How I lead

A leadership operating system.

The same eight moves, project after project. Pick one to see what I own, what I ask, and where the evidence lives.

03

Product universe

One connected
body of work.

Every product orbits shared dimensions — fintech, 0→1, systems, AI, scale, leadership. Filter to see the pattern, or grab a node.

The close

Aloha.

I'm just another kid from Lāʻie, Hawaiʻi who learned to build. I care about the people doing the work, clarity over cleverness, and shipping. Looking for a design leadership, founding-designer, or principal role where craft and leadership live in the same person. Remote from Hawaiʻi, open to relocation for the right team.