Client was in need of help on their business to business admin panel. When I was approached the backend had some functionality but it wasn't intuitive and the application flow was very hard to understand.
The application's main goal was to help local Tahoe business owners network, build offers and pair them with other local businesses.
Redesigned the admin back end, creating a better user flow. Also created new/simpler taxonomy that helped users better understand their main objective:
By using a progressive disclosure model, we saw an increase in user's completing tasks at a higher rate and being less confused in general.
Designed and created High Fidelity wireframes and mockups.
Took the mockups and used Invision App which is a great prototyping tool that allowed the clients to test the work flow and interactions.