LANDING PAGE AND WEB APP

FREEDMEN'S BUREAU PROJECT

ROLE: LEAD ALL PHASES OF THE PROJECT, RESEARCH, SITE FLOW, WIREFRAMES, MOCKUPS and PROTOTYPING

Project

Familysearch.org teamed up with the National Archives, the Smithsonian Institute and the African American Genealogical Society to promote the digital preservation of the Freedmen's Bureau documents. The Freedmen's Bureau was a bank that collected names and documents for over 4,000,000 emancipated slaves. The design and development had a very tight deadline. Some requirements were:

1. Build it's own brand so it didn't feel like familysearch.org but have it link to family search somehow.

2. Have Social Media aggregator updating any time users used special hash tags. 

3. Incorporate videos that we being created for the projects.

4. Somehow show the progress of the records that have been indexed.

Target Audience

African American's who may have direct civil war era ancestry and African American genealogists

Solution

Lead a week long design sprint with creative team and stakeholders. Create a responsive landing page, that showed the website needed to be created, designed and published within two months. A Google Ventures design approach was incorporated. A campaign was designed to inform and get the African American community involved in doing their genealogy.


Day 1: Understand

Dig into the design problem through research, moodboading, and strategy exercises.


Day 2: Diverge

Rapidly develop as many solutions as possible.


Day 3: Decide

Choose the best ideas and start on wireframes


Day 4: Prototype

Build something quick and dirty that can be shown to stakeholders.


Day 5: Validate

Show the prototype to stakeholders and user's outside of familysearch.org.


Wireframes

Low Fidelity wireframes for layout purposes.


Responsive Design Mock ups


In Browser - Prototype

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© Copyright Aaron Uyehara 2015